WHAT EXACTLY IS GTIN?
A Global Trade Item Number (GTIN) is a unique and globally recognized identifier for a product. It brought together numerous systems to guarantee that they all followed the same framework. Do you want to know more about what are GTIN numbers? What are their types? Here is the article answering all your questions.
Types of GTIN
GTIN numbers can have a length of 8, 12, 13, or 14 digits. They are a numerical representation of the barcode on the product. Several GTINs are available based on where the product originates and the type of product.
Legacy systems must frequently be updated to comply with the new GTIN criteria.
GTINs that are now available include:
ISBN stands for International Standard Book Number.
UPC stands for Universal Product Code.
EAN stands for European Article Number.
JAN stands for Japanese Article Number.
There are four types of GTINs in use:
GTIN-8 - primarily used for EAN-8 barcodes.
GTIN-12 - primarily used for UPC barcodes.
GTIN-13 - mainly used for ISBN, JAN, and EAN-13 barcodes.
GTIN-14 is used for bulk or multipack items.
The structure of all GTIN numbers is the same, regardless of the number of digits. The format follows Company Prefix, Item Reference, and Check Digit.
An extra packaging level indicator in GTIN-14 indicates whether the product is an item or a case.
Why Are GTINs Important in e-commerce?
GTINs are used by several comparison-shopping engines, including Google and Amazon.
They maintain massive databases holding nearly all of the world’s GTINs.
When you upload a product through your data feed to one of these platforms, the product must have a GTIN.
The platform will likely only accept the goods if you provide a GTIN or include the correct one.
GTINs aid shopping platforms such as Google Shopping and Amazon Marketplace in various ways.
It assists in making more relevant matches between a user’s search and the products that are accessible.
It also aids in comparing products through search engines and shopping comparison platforms.
It enables them to provide a more feature-rich purchasing experience to the user.
Use of GTINs
While some items do not have GTIN numbers, the great majority do. They assist online retailers, search engines, manufacturers, and sellers in increasing conversions and providing a better user experience.
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